A mum and daughter were left embarrassed and humiliated at Lidl after a male cashier loudly shouted out about their feminine hygiene products.
One angry shopper, who witnessed the "humiliating" incident at the Somerset supermarket, vented her anger on social media and branded it "unacceptable".
It comes after the two women went went to the tills with multiple sanitary products last weekend and were told they couldn't buy that many items.
The pair were left so humiliated they had to move to another till, one woman claimed, SomersetLive reports.
The shopper explained: “This man thought it acceptable to completely humiliate and shame a mother and daughter whilst attempting to buy multiple sanitary products. Two women living in the same household with synced periods… not uncommon at all.
“He deemed it acceptable to shout to the back of the queue, in a very hectic shop, that what they were buying wasn’t ‘allowed’ to be purchased. He kept shouting ‘you can’t buy any more than 12’, ‘you won’t be served here’.
"They did in fact not have any more than 12. He continuously repeated himself, becoming more and more aggressive, totally embarrassing the mother and daughter more and more each time he did so.
"He then began to argue with said mother over what she had, she politely told him they didn’t have any more than they were ‘allowed’ to purchase, but he just continued.
“Whilst this was happening everybody who was queuing at the other tills had turned to look at what was going on, causing yet more unnecessary embarrassment. This resulted in them going to another till to be served perfectly, no questions asked. They were, in fact, served by the deputy manager.
"The mother raised her concerns with what had just happened and she apologised on his behalf, whilst he decided to again raise his voice to defend himself. The teenage daughter said had she had been on her own she would have put down the sanitary products that she needed and left crying due to immense embarrassment and would have just 'gone without'.
“This is in no way, shape or form, acceptable. Nothing will ever change unless we all challenge the stereotypes, the stigma, the taboos surrounding menstruation. How dare this man feel it acceptable to not only question but completely humiliate a mother and daughter.”
Lidl has now apologised after the incident in Wells, Somerset, and said retraining was being provided to prevent future incidents.
A spokesperson for Lidl said: “We were extremely sorry to learn of this matter and would like to sincerely apologise to the customer.
"We always aim to deliver a welcoming and positive shopping experience and were therefore incredibly disappointed to learn that we fell short on this occasion.
"The matter was immediately escalated to management and we can confirm that retraining is being provided to help ensure that it does not happen again.”
