Lidl has apologised after two women were 'humiliated' by a male cashier in one of their stores while buying period products.
The women, understood to be mother and daughter, were shopping at the supermarket when they reached the till point with their items, including sanitary items.
However, they were left mortified after a male member of staff allegedly loudly told them in front of other customers that they had exceed the limit on how many period products they could buy, Somerset Live reports.
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Shocked shoppers watched as the cashier left the two women so 'humiliated' they were forced to move to another till.
One shopper who witnessed the ordeal in Wells, Somerset, described the situation as "unacceptable" and shared her anger online.
She claimed: “This man thought it acceptable to completely humiliate and shame a mother and daughter whilst attempting to buy multiple sanitary products. Two women living in the same household with synced periods, not uncommon at all.
“He deemed it acceptable to shout to the back of the queue, in a very hectic shop, that what they were buying wasn’t ‘allowed’ to be purchased . He kept shouting ‘you can’t buy any more than 12’ ‘you won’t be served here’.
"They did in fact not have anymore than 12. He continuously repeated himself becoming more and more aggressive, totally embarrassing the mother and daughter more and more each time he did so. He then began to argue with said mother over what she had, she politely told him they didn’t have anymore than they were ‘allowed’ to purchase but he just continued.
“Whilst this was happening everybody who were queuing at the other tills had turned to look at what was going on, causing yet more unnecessary embarrassment. This resulted in them going to another till to be served perfectly, no questions asked. They were, in fact, served by the deputy manager.
"The mother raised her concerns with what had just happened and she apologised on his behalf, whilst he decided to again raise his voice to defend himself. The teenage daughter said had she had been on her own she would have put down the sanitary products that she needed and left crying due to immense embarrassment and would have just 'gone without'.
“This is in no way, shape or form, acceptable. Nothing will ever change unless we all challenge the stereotypes, the stigma, the taboos surrounding menstruation. How dare this man feel it acceptable to not only question but completely humiliate a mother and daughter.”
Lidl has now apologised after the incident and said retraining was being provided to prevent future incidents.
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