Lidl has revealed brand-new plans to replace it's existing own-brand mince packaging for a vacuum-packed alternative - in a bid to reduce plastic consumption by more than 60 per cent.
The smaller packs, which have already been rolled out by the likes of Sainsbury's, also allow the retailer to save space in transit - meaning that some 350 trucks will be able to be taken off the road each and every year, slashing carbon emissions.
Customers have been told that the change is just cosmetic though, guaranteeing the same amount of high-quality 100 per cent British beef mince, as the budget supermarket collectively saves more than 250 tonnes of plastic annually with the sleek new packaging.