Supermarket chain Lidl has recently announced a major change that will see it committed to selling 100% free-range eggs by the end of 2024.
The German discounted chain has said the initiative will support its existing pledge to work with suppliers to phase out the sale of caged hens eggs in their stores by 2025, reports WalesOnline. Lidl made the move to reinforce its ability to source sustainably, while still offering customers high quality with affordable prices.
Martin Kottbauer, Chief Trading Officer, Lidl GB said: “We know that, in addition to the taste, the welfare and conditions in which hens are housed is important to our customers.
"As part of its commitment to championing British produce, 100% of Lidl GB’s fresh shell eggs are sourced from British suppliers and are produced under the British Lion Mark. As the supermarket transitions to selling only free range eggs it is working closely with its egg suppliers and has introduced longer-term contracts to help ensure that they have security and certainty needed to invest for the future."
The new move means that all of Lidl GB’s fresh shell eggs will be RSPCA Assured by the end of 2024.
Martin added: “Our commitment to selling 100% free range eggs by the end of 2024 builds on our strong credentials as a grocer which sources sustainably and responsibly, offering the highest quality produce at affordable prices. Whilst our overall market share is currently 7.1%, we know that 12% of all fresh shell eggs are bought through Lidl, and we therefore hope that this commitment will help create positive change across the industry.”
It comes after Morrisons also announced a major change to their range of eggs, as they have become the first supermarket to offer customers 'carbon neutral eggs.'
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