Lidl GB has announced the launch of an industry first - its ‘Good to Give’ trustmark, an initiative designed to diversify and increase food donations in Great Britain and help the rising numbers of people relying on food banks to get the varied diet they need. From Thursday, June 9, shoppers looking to donate to food banks can find the Good to Give trustmark on shelves across all Lidl GB stores.
The signage will highlight carefully selected long-life items that offer a greater variety of nutritional benefits and which can be dropped at food donation points located past the checkouts in Lidl stores. The items will then be collected regularly by local food banks and community projects.
This intervention comes in response to the cost of living crisis, with over 9 in 10 charities believing that it will have a significant impact on their organisation and the communities that they serve. The ‘trustmark’ was developed by Lidl in consultation with Neighbourly - a platform that connects surplus food with local good causes – after 87% of charities reported needing a greater range of food types to be donated to help those in need have a healthy, balanced diet.
