If Gen Z spearheaded the early Y2K revival, with perhaps a somewhat misplaced affection for low slung jeans and diamanté, then it’s fitting that the arbiters of that original scene are now solidifying the era’s relevance with moves of their own. Liberty Ross is a case in point, the 44-year-old Ladbroke Grove bornmodel and proprietor of Flipper’s Roller Boogie Palace (the coolest thing to happen to roller skating and Shepherd’s Bush) is the face of Agent Provocateur’s jaw-dropping new autumn campaign.
She joins a coterie of fashion stars who made their names in the Nineties era similarly cementing this season with their presence. Apple TV+’s upcoming documentary The Super Models will follow Naomi Campbell, 53, Christy Turlington, 54, Linda Evanglista, 58, and Cindy Crawford, 57. Phoebe Philo’s erstwhile Céline muse — Daria Werbowy, 39 — is now Gucci’s new campaign woman. And Kristen McMenamy, 58, is on the cover of Selfridges’ new Yellow Pages magazine. That the grown ups are back on set is perhaps testament to the reality that while brands might spend their marketing budget chasing youth, the women actually buying luxury fashion are turned on more by muses relevant to them and their life stage.
