The Liberal Democrats plan to rigidly focus their election campaign on ultra-local efforts in target seats, and worry less about getting a national narrative across, a decision that has caused disquiet at the party’s conference.
The tactic, being finalised by party campaigners, would prioritise the “ground war” of mobilising supporters and bespoke messaging in a few dozen seats, at the expense of an “air war” to set out a broader vision for the party.
