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The Guardian - UK
The Guardian - UK
Technology
Aletha Adu Political correspondent

Lib Dems call for urgent regulation of YouTube ads after wave of scams

Ofcom ASA Martin Lewis Max Wilkinson Advertising Standards Authority Reddit
A hand holds a phone displaying the YouTube logo
YouTube adverts fall under the same Advertising Standards Authority rules as TV but there is no pre-approval of adverts or real-time scrutiny. Photograph: Budrul Chukrut/Sopa Images/Rex/Shutterstock

The Liberal Democrats are calling for urgent regulation of YouTube advertising after scams including deepfakes, impersonated public figures and fraudulent investment claims were found to be spreading on the platform with little oversight.

The party said YouTube’s adverts remain largely unchecked by independent regulators, despite new data from Ofcom showing the platform has overtaken ITV in weekly UK viewership and continues to dominate children’s media consumption.

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