Liam Gallagher reveals 4am wake up time and surprisingly healthy breakfast choice as face of Stone Island

What advice would Liam Gallagher give his younger self? As he becomes the new face of Stone Island, the outerwear brand recognised for its button-on, rectangular compass labels, one-half of Oasis reflects: “Life's been great. It's had its ups and downs. But at the end of the day, you are playing it.”

Gallagher, who will have shot the campaign before the announcement he and brother Noel had set aside their differences to reunite Oasis next summer, joins a “community” cast of well-known faces for the brand, including DJ and producer Peggy Gou, actor and curator Russell Tovey, and musician and skateboarder Sage Elsesser.