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What Hi-Fi?
What Hi-Fi?
Technology
Lewis Empson

LG is refocusing its TV division, which means you'll see more ads on your OLED TV

OLED TV: LG OLED65G3

LG Electronics has announced that it will begin taking its TV business in a new direction starting this year, in line with its connected smart home ambitions. It's hoping to become a "smart life solution company", but what does this actually mean? And how will it change how you use your LG OLED TV? Well, unfortunately, the biggest change seems to be more ads.

During a speech in Seoul, LG CEO William Cho announced that the TV division will spearhead the forthcoming development of LG as a whole, as well as some of the specific changes we can expect. The smart life solution company refers to adding its technological expertise into smart homes, transport and commercial situations, whereas the TV strategy seems to be focused on webOS.

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