“The problem of Formula 1 is that on TV, they show 0.5% of what the real race is,” Fabrizio Pilotti, Chief Innovation Officer for Aston Martin F1, tells me. We hear a lot about AI being used by F1 teams, but very rarely notice it — engrossed by the on-track drama and the superhuman feats of overtaking a competitor by millimeters, and changing tyres on a car in under two seconds.
So, if you’re sitting down to watch the British Grand Prix this weekend (I will be with my Dad), I spoke to both Pilotti and Commercial Technology Ambassador, Eric Ernst, about the clearest uses of AI you’ll see at an F1 race weekend. Because as he says: “it would be very hard to find a process on a race weekend that AI hasn’t touched.”
