
Friends of Lewis Hamilton reportedly say they are alarmed by his growing romance with Kim Kardashian, noting that the relationship has intensified since the pair were seen together at February's Super Bowl in Las Vegas. The concern, according to a source familiar with the dynamic, centres not on Kardashian herself but on what they describe as the 'Kardashian machine' — a level of media attention they fear could complicate Hamilton's life and potentially distract the seven‑time Formula One world champion as he prepares for a demanding season.
The two have known each other for more than a decade and moved in overlapping celebrity circles long before rumours of a romance surfaced. The tone shifted in recent months, with reports of a 'romantic meetup' in Paris followed by whispers of a lavish weekend together in the Cotswolds, pushing their relationship into new territory. Kardashian, newly single after ending her brief involvement with NFL wide receiver Odell Beckham Jr., has been spending more time in Hamilton's orbit, drawn, according to friends, to the glamour and status associated with him.