The public relations value of having two of the most recognisable faces in sport as part of the bid being led by Sir Martin Broughton to become the next owners of Chelsea Football Club is obvious.
But it should not be understated that Sir Lewis Hamilton and Serena Williams are serious business operators in their own right as they near the final years of record-breaking careers on the track and court.
Hamilton’s interests extend from investing in tech startups to opening a chain of vegan restaurants. The seven-time Formula 1 champion, 37, has a property portfolio that spans London, Monte Carlo and a number of US locations and, according to the most recent Sunday Times Rich List, is valued at £260million. That he has been an Arsenal fans since early childhood will have no bearing on this proposal.