Lewis Capaldi has dropped his official advert for his brand new venture which has saw him release his own range of pizzas.
The Forget Me singer has been busy creating his own range of frozen pizzas with supermarket chains Iceland and Tesco as they launched two different kinds on to their website last night.
'Lewis Capaldi's Pizza the Big Sexy Meaty One' and 'Lewis Capaldi's Pizza The Big Sexy Cheesy One' are both available to buy from the official Iceland website for just £5 each.
And now on his Instagram, he has given an insight into his official advert for the new brand. The 25-year-old is asked: "What's prompted this move from music into pizza?"
Lewis then revealed that the idea came to him during lockdown when the nation was stuck inside and getting busy in the kitchen. He said: "Well, basically, I think lockdown spurred on a lot of ideas for a lot of people. I saw a lot of people on Facebook, Instagram and Twitter getting really into you know, your banana breads and what have you, baking cakes and I turned to sourdough.
"Sourdough is my solace. The cogs started turning and I thought, pizzas could be my true calling."
He added: "It took a while it was a lot of trial and error, it was a lot of long nights by myself to try and come up with what would become my big sexy pizzas. Eventually that spark just ignited and I stumbled upon greatness... The big sexy pizzas were born. These pizzas are big and they are sexy and they burst in your mouth. They just fill your mouth wall to wall with flavour, yummy yummy yummy juicy juice flavour."
Lewis was then asked if he thinks fans will be expecting him to bring out his own range of pizzas and no music, to which he answered: "This question annoys me, no one gets annoyed at Kanye West when he goes and does his shoes or his fashion, he can go and do that.
"Just because I've been busy doing pizzas don't think the music has suffered! When you're making music you work up such a hunger, I'm throwing myself into music and I'm throwing up love songs! I need some sustenance. The pizza is powering the pop, that's the way I see it!
He added: "I want to give these pizzas the best chance they can to succeed, I'll be doing cooking shows, chat shows, you'll be seeing a lot of The Big Cheese! I will deliver these pizzas to the people, whatever it takes! If that means doing it myself then so be it, these pizzas will be spread far and wide!"
On his Instagram, Lewis shared the news finally, writing: "do you like warm mouthfuls of delight? well thankfully your old pal lewis here has you covered. introducing my ‘big sexy pizza'!! available straight from me to your lovely little tummies. available in the uk in @icelandfoods & @tescofood now!! @bigsexypizza."
And fans were loving his new venture. One wrote: "Before You Dough, has a ring to it." Scots DJ Arielle Free wrote: "So pizza printed y-fronts for the next single?"
Another said: "We absolutely love to see it Lewis!!!!" While one penned: "I absolutely love this pizza. it’s so sexy man. Can’t wait for tour, love ya."
‘Lewis Capaldi’s Big Sexy Pizza’ will be available in two flavours, ‘The Big Sexy Cheesy One’ and ‘The Big Sexy Meaty One’. Created using a 24 hour sourdough to enhance the flavour of the crust, the base is shaped by unique patented technology that individually spins each dough ball to form a top quality base.
‘Lewis Capaldi’s Big Sexy Pizza’ is available to purchase in select Tesco and Iceland stores across UK now. For more information, please visit: www.bigsexypizza.com.
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