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Benzinga
Benzinga
Business
Adrian Zmudzinski

Levi's Trademarks Metaverse And NFT Virtual Clothing

U.S.-based denim giant Levi Strauss & Co. (NYSE:LEVI) appears to be planning to jump into the metaverse and non-fungible token (NFT) technologies.

What Happened: Levi Strauss & Co. filed trademark applications relevant to NFTs and the metaverse with the United States Patent and Trademark Office (USPTO) on March 9, as pointed out in correspondence with USPTO-licensed trademark attorney Michael Kondoudis.

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