Good morning. Both denim and Western fashion trends are dominating popular culture this year. And Levi Strauss & Co., which has been a retail mainstay for more than a century, is doubling down on its denim strategy. That includes the company’s CFO who signed off on that strategy—and embraces it in his own wardrobe.
I recently had a video call with Harmit Singh, chief financial and growth officer at Levi’s. “The Western way is core to who we are,” Singh told me. “We are all about denim lifestyle, a head-to-toe look.” He pointed to the cowboy hat on his desk that he put on briefly. Singh was also wearing a Western denim shirt and Levi’s 517 bootcut jeans. Earlier that day, he had a meeting with investors, and dressed for the occasion to show them what’s selling, Singh said. “And I have a bunch of 501s in my closet,” he added.
