Steel doors may seem like a specific product, but the reality is that your audience is quite diverse. Consumers range from homeowners who are looking for security solutions to building companies that need durable doors for their construction projects. How to reach such a wide customer base? Think about social media. Platforms like Instagram, Facebook, LinkedIn, and TikTok offer unique ways to connect with different segments of your audience, showcase your products, and drive sales. Just think about it – over 5 billion people are using one or more social media platforms. Let’s review strategies that are effective for different social media platforms.
The most popular platforms for marketing.
The power of online presence is undeniable. 71% of consumers who have a good experience with a brand on social media are more likely to recommend it to others. This is a strong reason for steel door services to appear on one or more channels.
Instagram and Pinterest
These platforms are ideal for demonstrating your steel doors' features and designs and attracting design-conscious and DIY homeowners. You can post high-quality images and videos of your product and emphasize its unique designs, security features, and durability. Visual content rules here. Encourage customers to share photos of their installed doors using a branded hashtag. User-generated content will promote your iron doors and build a community around your brand.
- What is the target audience here?
Instagram and Pinterest are popular among homeowners, interior designers, and DIY enthusiasts looking for inspiration. If you’re selling steel doors with a focus on design or customization, these customers will appreciate home improvement ideas.
This platform allows for a more interactive way to connect with your customers and build trust. You can attract a broader demographic on Facebook. Share blog posts, infographics, and videos that discuss steel door security, energy efficiency, and other benefits. Educational content helps customers make informed decisions. Let your subscribers be active, too, through polls, quizzes, and live Q&A sessions. This real-time interaction makes your brand more approachable.
- What is the target audience here?
Facebook attracts a wide audience, including families, homeowners, and renovation professionals. People looking for practical home security solutions or energy-efficient doors often browse Facebook for advice and recommendations.
LinkedIn is ideal for connecting with industry professionals and potential business partners, particularly in the B2B space. Use the platform to network with architects, builders, and interior designers who might buy your steel doors or recommend these to clients. Post relevant articles and share the latest industry news to establish yourself as a thought leader in the steel door industry. You can also participate in industry-related LinkedIn groups to share your expertise and become visible among key decision-makers in the construction and home improvement sectors.
- What is the target audience here?
LinkedIn is a space by architects, contractors, builders, and industry insiders. It’s ideal for B2B relationships and partnerships. Here you can demonstrate technical expertise, certifications, and promote high-quality steel doors designed for large projects.
TikTok
TikTok is great for creative marketing. It is known for its viral short-form videos. This type of content is excellent for showing your steel doors in action and targeting younger, trend-driven consumers. Create short, eye-catching videos that favorably display your steel doors' features. You can show installation processes, unique designs, or highlight product durability. You can even participate in popular TikTok challenges or start one of your own. This helps boost visibility and attracts a younger, tech-savvy audience. Such content can even go viral, quickly spread awareness, and attract new followers.
- What is the target audience here?
TikTok users tend to be younger, including tech-savvy first-time homeowners or renters looking for trendy home improvement solutions. Creative videos of steel doors, from security features to design transformations, can catch their attention.
A simple guide to social media marketing for steel doors
Here are key steps to take if you seriously intend to promote your goods via social media platforms:
- Know your audience. Identify who you are selling to. Steel doors’ audience includes homeowners and big contractors.
- Pick the right platforms. You must have the right channel for each consumer group.
- Create interesting content. Your posts or videos should match the platform’s style – professional posts for LinkedIn and entertaining videos for TikTok.
- Engage with your followers. Encourage your subscribers to be active and interact with your content.
- Track and improve. Use analytics to see how your content performs. Adjust your strategy based on what works best.
Key takeaways
Using social media to sell steel doors is not just a fashion trend—it's an integral part of a modern marketing campaign. Platforms like Instagram, Facebook, and LinkedIn offer powerful tools to show your products to more people and build trust with customers. An active presence on any of these channels will help you build a community and create meaningful connections with potential buyers. Social media helps you stay relevant, drive sales, and grow your business in ways traditional marketing can’t compete.
