With the U.S. ETF market headed for a record-setting year of new product launches, fears are growing that the industry is sliding toward speculative excess. Morningstar analyst Daniel Sotiroff thinks leveraged ETFs are right in the middle of it.
In the first nine months of 2025 alone, nearly 800 new ETFs have hit the market, surpassing 2024's full-year record of 746. The total could top 1,000 before year-end, according to Reuters data, a staggering pace that has prompted even insiders to warn of "an unsustainable level of launches."
