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Evening Standard
Evening Standard
National
Lola Christina Alao

Let them eat cake: Sainsbury’s Christmas pudding café opens this month in London

Sainsbury London

Sainsbury’s reinvents the Christmas pudding in a tongue-in-cheek fairy-tale advert starring Alison Hammond

(Picture: Sainsbury's)

It is thought that the Christmas pudding, made with ingredients like fruit and brandy, is at risk of dying out.

In fact, research has revealed that one in five Brits – and almost a third of Gen Z (31 per cent) – believe the traditional Christmas pudding is on track for extinction.

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