‘All publicity is good publicity,” Susan Meachen thought to herself as she prepared to stage her suicide. In September 2020, Meachen, the self-published author of what she described as “perfectly flawed” romance novels, logged on to Facebook, pretended to be her daughter and wrote a post declaring herself dead. Meachen’s “daughter” continued to post numerous times after that. She suggested that Meachen was “bullied in the book world to the point of suicide” and encouraged people to buy Meachen’s “final” book. Then, plot twist: last week, Meachen posted on Facebook again to declare that she wasn’t actually dead. Surprise! “Let the fun begin,” she added.