Sports tourism as we know it is evolving. While mega fans have always travelled for the biggest matches and tournaments, more and more casual viewers (or even non-followers) are now adding games to their travel itineraries.
Nearly 40% of people have taken a trip to attend a sporting event, with 23% of those polled planning to do so in the next 12 months, according to YouGov’s latest report, Sport tourism: Measuring fan appetite.
