Quirky apartments, doors that don’t fully close, and Murphy beds are just a few things you’ll see in Caleb Simpson’s home tours he posts on TikTok, YouTube, and his other social media accounts. Despite doing this for close to six months now, Simpson told Fortune he’s still shocked at how small some of the New York City apartments are, saying his “jaw hits the ground” sometimes. But more often than not, you’ll also see him trying out his hosts’ beds, playing with their pets, and asking how much they pay for rent.
With close to seven million followers on TikTok alone, and a bio that reads, “let’s do a house tour,” Simpson has become a go-to content creator for home tours and this generation’s version of “MTV Cribs.” The 31-year-old, who lives in Brooklyn, creates TikTok videos that not only take viewers inside apartments across New York City but also sheds light on how much they’re paying for the adobes.
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