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International Business Times UK
International Business Times UK
Stephanie Cruz

'Let's Buy Spirit' Campaign Raises $23M In Pledges After Viral TikTok Joke — Why It Won't Work

More than 36,000 people have registered non-binding pledges totalling $22.8 million (£18 million) on a website promising to buy Spirit Airlines on their behalf. Not a single dollar has actually been collected.

The campaign is the work of Hunter Peterson, a voice actor, who launched LetsBuySpirit.com on Saturday, hours after Spirit ceased operations on 2 May following a failed $500 million (£395 million) government bailout. His original TikTok video, in which he pitched the idea of 50 million Americans each paying the cost of a Spirit fare to collectively purchase the carrier, had drawn 2.8 million views by Sunday afternoon, Yahoo News reported.

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