To probably everyone’s surprise, Leica has jumped into the luxury watch market with two extravagant entries. The German company is mostly known for the incredible build quality of their equally expensive cameras, but it looks like they’re trying to translate that formula over to making watches.
When you consider the $10,000 price tag of the L1 and $14,000 for the L2, Leica’s high-end cameras start to look affordable by comparison. I’m skeptical that the watch community would embrace a newcomer to the luxury market, even if Leica has a long history of developing great cameras. The space is already occupied by so many heavy hitters, including Rolex, Omega, and the pricier Jaeger-LeCoultre, all of which have much more established reputations.
