
LEGO has unveiled its SMART Play System in a bold move to blend traditional building with cutting-edge technology, promising to transform how children engage with their beloved bricks. This innovative platform introduces interactive elements that respond to play in real time, fostering creativity and imagination like never before.
The toy manufacturer made the announcement at the annual Consumer Electronics Show (CES) in Las Vegas on Monday. Designed for young builders, the system encourages endless experimentation, making every creation come alive with sounds, lights and dynamic reactions.