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Fortune

Prarthana Prakash

Lego is about more than just kids’ toys—its adult collectors are proving lucrative for the Danish company’s $9.7 billion in sales

Lego United States Circana

a person sitting on a floor with a bag of lego box next to him (Credit: Shirlaine Forrest—Getty Images)

Gone are the days when Lego’s brick-like toys were reserved for kids alone.

Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to grow.

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One subscription that gives you access to news from hundreds of sites

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