LEGO challenges Irish people to build their own shamrock with famous bricks for St Patrick's Day

As St Patrick's Day approaches, many people are getting into the festivities with Irish flags and shamrocks decorating the country.

And one toy shop in Dublin has set their own unique St Patrick’s Day challenge around the shamrock.

The LEGO store on Grafton Street has invited people to build their own shamrock using their LEGO bricks for a limited time only.

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People can drop into the store to take part until Sunday, March 19 and create their own LEGO shamrock for St. Patrick’s Day - and they can take it home for free.

The highly anticipated building event will celebrate the LEGO Store Dublin’s first St. Patrick’s Day, following the opening of the brand’s first Irish store in August 2022.

LEGO-lovers of all ages will be welcomed in-store to immerse themselves in the famous LEGO brick experience, delight in the interactive displays and create personalised products; creating memories to last a lifetime.

Aoibhínn Curran (7) and Odhrán Curran (5) with a specially constructed LEGO St. Patrick (Naoise Culhane)

The LEGO shamrock can be built in-store with the help of our skilled store associates and taken home for free.

Alison Wood, Retail Director at The LEGO Group, said: “We are delighted to unveil a brand-new build activation for our Irish customers ahead of St. Patrick’s Day.

"The launch of the LEGO store on Grafton Street last August was a fantastic occasion and we have been delighted to see so many LEGO fans visiting us. It’s great to see shoppers interacting with all the latest in-store experiences, and we hope everyone enjoys building their very own LEGO shamrock.”

The event will take place from 13-19th March in the LEGO® store on Grafton Street, Dublin.

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