In a first for the iconic toy brand, Lego will host a keynote at CES 2026. While last year's CES saw Lego team up with Sony to announce Lego Horizon Adventures, this year it's stepping up with a press conference of its own alongside the biggest names in tech like Nvidia, Intel, LG, Hisense, AMD, and more for the Consumer Technology Association's annual showcase in Las Vegas.
CES exhibits cutting-edge innovations and sets the tone for the tech industry for the year ahead, but it's not a toy fair. So what's Lego doing at CES? While there's still much we don't know, Lego's expected to showcase how it's expanding its scope beyond traditional building sets into AR/VR, gaming, and more. Hopefully, Lego will add a dash of excitement and childlike glee to the usual drone of AI and smart gadget talk. Here’s how you can watch the Lego CES 2025 showcase and what I anticipate will be announced during the main event.
