When Boris Johnson chose to build a cable car linking two of the lesser frequented spots of east London dockland, eyebrows were raised. After the then mayor’s pet project opened in time for the 2012 Olympics, the controversial sale of naming rights to the new Emirates Air Line at least stemmed the losses.
Now, though, that lucrative deal is about to run out – and no sponsor can be found to step in, even at a fraction of the price.
