After years of paving the way for "midsize" women, a Leeds influencer has brought her inclusive brand to the heart of the city.
Emily Lucy Rajch Timms is a qualified stylist and personal shopper who has over 700,000 Instagram followers and over 119,000 YouTube subscribers. The 33-year-old from Leeds began sharing her expertise online and her own challenges after noticing "women feeling unrepresented by brands by industry standards".
The influencer puts together "flattering outfits for girls with bums and tums" and showcases what it looks like on someone who is her body type - size UK 12 to 16. After launching her own clothing brand named ELR Style, which has over 100,00 followers on Instagram, she has opened a pop up shop in Leeds' luxury shopping spot - Victoria Gate.
