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Evening Standard
Evening Standard
Lifestyle
El Hunt

Led Zeppelin's Jimmy Page cuts the ribbon on London's brand new Gibson Garage guitar shop

Guitar lovers need not fret ‒ the American brand Gibson has just opened a brand new shop in the capital. Rock legends Jimmy Page, Brian May and Tony Iommi were all in attendance, with Page cutting the ribbon to mark the official opening.

London’s new Gibson Garage is inspired by the guitar-maker’s Nashville flagship. Inside, there’s a showroom where musicians can try out and buy guitars, including many of the brand’s most iconic models: such as the classic Les Paul model (as seen during David Bowie’s Ziggy Stardust era) and Slash’s go-to, the devil-horned Gibson SG. Some of their most colourful offerings whir around the ceiling, hanging from conveyor belts.

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