LeBron James’s company, Uninterrupted Inc., filed to trademark the phrase “Shut Up and Dribble” with the United States Trademark and Patent Office earlier this week, per USA Today.
The company, aimed at empowering athletes, filed for the phrase to be used in videos, social media posts, music, games along with “downloadable virtual goods, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories used online and in online virtual worlds” according to the USTPO website.
The highly talked-about phrase stems from 2018 when James and Kevin Durant spoke critically of then U.S. President Donald Trump on a podcast with then ESPN’s Cari Champion on Uninterrupted.
