When most bike brands tease the release of a new model, they send a press release. Canyon, however, has LeBron James. As a global NBA superstar and an investor in the bike brand, LeBron can generate more hype with a single Instagram post than any media rollout. And that’s precisely what seems to be happening as an intriguing, but very vague, reel popped up on LeBron’s Instagram this week, captioned, “Canyon always keeping my bikes looking and feeling good! They got another one on the way I can’t wait to show y’all.”
While the clip isn’t nearly as clear or informative as one of Jamie Williams’ deep-dive productions on our Cycling Weekly YouTube channel, that certainly won’t stop us from speculating wildly about what Canyon might be teasing.
