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Motor1
Motor1
Sport
Brian Potter

LeBron James’ Personalized Mercedes-Maybach S 680 Headlines Pebble Beach Lineup

Mercedes LeBron James Maybach MercedesBenz Pebble Beach Pebble Benz AMG BMW Manufaktur

The 1938 Mercedes-Benz 540K Streamliner leading the Tour d’Elegance. A near-twin of LeBron James’ personalized Mercedes-Maybach S 680 on the lawn. And a 1905 American Mercedes sharing space with the latest AMG hypercars. Mercedes-Benz is turning Pebble Beach Automotive Week 2026 into a rolling story about what its past and future collectors will care about.

Across Monterey Car Week, the brand leans into “future classics” while celebrating 140 years since the Benz Patent-Motorwagen. If you are trying to sort out what to see, when to see it, and how Mercedes-Benz stacks up against other big-name debuts, the Pebble Beach program shows where the brand wants to go next.

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