As it turns out, having a partnership with LeBron James has its perks.
All year long, Florida A&M’s football team has been partnering with the NBA superstar through Nike, wearing custom cleats designed by the four-time MVP this season. As the Rattlers looked good, they played well too, as they only lost one game en route to winning the SWAC title.
Ahead of their game against Howard in the Celebration Bowl in Atlanta for the HBCU national championship, the Rattlers received a special package from James – new custom kicks.
Here are the players unboxing the shoes before kickoff, unveiling black and white LeBrons.
It’s unclear if the kicks played a role, but Florida A&M went on to win the Celebration Bowl 30-26 over the Bison.
