Gooding Christie's has announced the lot that will headline its first Retromobile New York sale: a custom Mercedes-Maybach S680 that LeBron James designed for himself, then set aside for charity. The auctions take place November 20 and 21, 2026, at the Javits Center, during the broader November 19–22 show.
Proceeds go to the LeBron James Family Foundation's I Promise Program, the organization's effort to support students and families in Akron, Ohio. The car isn't just a tribute piece. It's one of two nearly identical Maybachs James commissioned through Mercedes-Benz's Manufaktur Made to Measure program.
