As with all big tech companies, Meta spends billions each year on acquisitions and partnerships it hopes will become vibrant investments in the future. The company is on schedule to spend $70 billion on AI investments in 2025 alone, but its decade-long investment of around the same amount into AR/VR research is the one about to pay off big time.
I'm talking, of course, about the upcoming launch of several new Ray-Ban and Oakley-branded smart glasses scheduled to be announced at Meta Connect 2025 on September 17 at 5 p.m. PT. Central to that is a new paradigm for smart glasses, seemingly called Ray-Ban Meta Display, based on a new leak. These glasses offer a true next-generation upgrade over existing Ray-Ban Smart glasses, but Meta isn't stopping there.
