Mothers are the ultimate endurance athletes and so much more. Nike has now expanded its maternity collection, Nike (M), to support women across the globe during all stages of pregnancy and beyond. An example of Nike's inclusive design philosophy, Nike (M) is created by combining pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women.
Throughout the design process, designers also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum. "Being a mother isn’t a one size fits all role, and we applied that mindset with our inclusive design approach while creating the Nike (M) collection,” says Carmen Zolman, Nike VP of Innovation Apparel Design. “The more we listened to expecting mothers and postpartum mothers, the more we learned and reworked the capsule to fully support her relationship with sport and movement during such a
