In a survey covering the UK, China, Sweden and Brazil, a majority of people agreed that we need to drastically change the way we live and how society operates, to address climate change. Another study involving more than 130,000 people across 125 countries found that 69% said they would donate 1% of their income to climate action.
However, when asked in the same survey what proportion of others in their country would be willing to do the same, the average estimate was only 43%. This underestimation of others’ concern is known as pluralistic ignorance.
This fuels a vicious cycle: silence begets silence. People hesitate to advocate for policies like cycle lanes or meat taxes, fearing social isolation, while politicians avoid championing measures seen as “career-limiting”. The result is a democracy trapped by unspoken consensus.
