Salt – evoked as a dialogue between earth and sea – is the creative starting point for Le Sel d’Issey, a new men’s fragrance launched by Issey Miyake this week in Tokyo.
The fragrance comes to life 30 years after Issey Miyake’s L’Eau d’Issey Pour Homme was released, an iconic water-inspired scent, whose minimalist form and fresh notes seduced a generation of wearers and left a deep imprint on the perfume world.
