Far-right candidate Marine Le Pen heads into her second-round duel against President Emmanuel Macron with a new poster at the heart of her campaign, plastered with the new slogan “For all French people”. This marks the latest step in her communication strategy aimed at “de-demonising” her party.
Le Pen unveiled on Tuesday her new campaign poster for the April 24 second round. Gone is the previous poster zoomed in on her smiling face, above the line “Stateswoman”. Now we have a similarly smiley photo of her in a bare office setting, with the words “For all French people”.
