It was 3 February when the queues started forming at Boulangerie Louvard in Paris. Even in the sort of downpour that usually empties streets, clued-up teenagers gathered outside the family-run bakery in the 9th arrondissement, desperate to get their hands on one thing: its owner Stéphane Louvard’s invention, le crookie.
It’s a crisp croissant filled with American-style cookie dough, then baked to achieve a soft, gooey centre, and a video of the Frankensteined pastry had gone viral on TikTok.
