Le Creuset, the formal French cookware company, has become the latest item coveted by both millennials and Generation Z. As the luxury brand takes over TikTok “For You Pages” and Instagram feeds, people everywhere are scrambling to purchase the latest Le Creuset collection drop — in some trendy color like “shallot” — to add to their #kitchengoals.
But like many items that become a must-have overnight, it seems that some customers don’t actually know how to use them.
