LBC’s left-leaning mid-morning presenter James O’Brien now has more listeners than breakfast show host Nick Ferrari, in the latest indication that British radio listening habits have changed substantially during the pandemic.
For decades the breakfast show slot has been the highest-profile programme on almost every radio station, usually garnering the most listeners. Audiences traditionally increased as people turned on the radio when they got up in the morning and continued listening if they drove to work in a car, only to fall away after 8am as they turned up at work.
