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Bangkok Post
Bangkok Post
Business

Lazada chief pursuing sustainable growth

Mr Werapong vows to focus on boosting the customer experience.

The new chief executive of Lazada Thailand has vowed to pursue sustainable growth by improving the customer experience and support Thai producers exporting their products in Asean.

Werapong Goo, who assumed the leadership role in July, stressed the company will invest cautiously following fresh funding by Chinese e-commerce giant Alibaba, but the firm aims to strengthen its position in the country.

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