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AAP
AAP
Adrian Black

Laundry powder price hike 'genuine', Woolies claims

Woolworths Callum Davies Joel Carrett Michael Hodge KC Coles
Woolworths hiked a laundry power price to $14 for one week before halving it, a court has heard. (Joel Carrett/AAP PHOTOS)

A supermarket giant hiked the price of a popular laundry powder to highlight a later price drop, but insists the figure was "genuine", a court has heard.

Woolworths increased the price of Fab Fresh Blossoms laundry powder to a supplier's recommended retail price of $14 for one week, before cutting it to $7 or $8 in a series of concurrent promotions.

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