
Former President Donald Trump is set to announce the rebranding of his campaign outreach to the Latino community as he sees increased support of a previously elusive demographic.
Concretely, the presumptive GOP nominee will launch "Latino Americans for Trump" at a Las Vegas rally on Sunday. The change, which leaves behind "Latinos for Trump" seeks to convey that Latinos are Americans, Hispanic communications director for the Republican National Committee and the Trump campaign Jaime Florez told NBC News.