An estimated 36 million Latino adults are eligible to vote in the upcoming midterm elections. In the 2024 election, Democrats were shocked to see those voters, especially men, choose Donald Trump by the highest margins Latino voters had given a Republican in decades (Trump won an outright majority of Latino men, but Kamala Harris still edged him in Latino women). As Nov. 3 draws near, those same voters are once again an object of bipartisan fascination, speculation and organizing.
“The old days of, you know, 75-25 split with Hispanics, Latinos to the Democrats? Those days are gone,” said Mike Madrid, former longtime Republican political strategist and campaign manager who is now an Independent. “That chapter in Latino and American political history has closed. And I think a lot of Democrats are having a lot of trouble coming to terms with that.”
