Latino Travelers Are Redefining Ski Season in the U.S. With Group Trips and Longer Stays, Airbnb Data Shows

In the first of two ski accidents in the French Alps this week, a young 5-year-old British girl was killed after a high-speed collision with another skier rendered her unconscious. This is a representational image. (Credit: Maarten Duineveld/Unsplash.)

Latino travelers in the United States are reshaping the country's ski season, turning what was once a quick winter getaway into a multiday, multigenerational group experience.

New data released by Airbnb shows that Latino guests are increasingly booking entire homes in top mountain destinations, traveling in larger groups and extending their stays well beyond the typical weekend ski trip. The trend points to a shift toward shared, immersive vacations that center on family and community.