Latino consumers favor brands that help them explore their roots and prioritize needs of Spanish speakers

Supermarket aisle (Credit: Creative Commons)

As the Latino population in the U.S. continues to grow, brands are constantly looking for ways to reach them. From snacks to TV spots in Spanish, patterns are starting to arise, glimpses into what consumers from the demographic value most. And now a new report from cultural insight researcher Collage has provided an in depth look into which brands are doing things right.

Collage ranked the top 20 brands that connect to Hispanics' passions for food, self-care, and technology using a measure called the Brand Cultural Fluency
Quotient (B-CFQ) which takes into account consumer sentiment about a brand's product in six spaces: Fit, Relevance, Memories, Values, Trust, and Advocacy.